Low winter sun over the fells
67°48′N · Levi, Finnish Lapland

One person can now run what used to take twenty.

Herman Foundry builds agents, infrastructure and services that help solopreneurs, founders and small teams get more done in the era of agents.

The thesis

For a hundred years, building a company meant feeding it your evenings, your weekends, your health. AI just broke that bargain — one person with a working layer of agents can carry what used to take a team. But only if the company is shaped for it from the first day. That shaping is what a foundry does.

The work — placeholder photograph
09:00 — The workOne human, many agents
The life — placeholder photograph
14:00 — The lifeThe reason for the work

Two photographs, same Tuesday. Neither one is the exception. The whole foundry exists so that both frames stay true, every week, for every founder who builds this way.

Building leverage for founders.

Four products, one founder, one shared spine. Each is moving towards the “0.1-person company” — AI agents carry the daily operations, a tenth of a human carries the judgment and taste. That ratio is the leverage, and every product below exists to hand it to other founders.

FeedSquad — product image

FeedSquad

Distribution

The distribution team for founders. AI agents run LinkedIn, X, and Threads — the founder approves every post.

Live · 2026feedsquad.com
RAAV — product image

RAAV

Agent memory

Product memory for coding agents. One shared record of truth for Codex, Claude Code, and Cursor.

In testingraav.ai
Briefton — product image

Briefton

Sales operations

The AI sales operator. Named workers that keep the CRM honest and the pipeline moving while the founder sells.

Closed betabriefton.com
Sleipr — product image

Sleipr

Hardware PLM

Product truth for hardware startups, from first sketch to factory — built with hardware hands.

In designsleipr.com
Green and red aurora over the snow, the foundry house lit at the tree line
Polar night over the foundry. The lights are on — the agents are still working.
Working rule R-05
The foundry keeps daylight hours. The agents work the night shift.
The working rules — posted at the door
R-01

The company serves the life. Never the reverse.

Growth that costs health, family, or forest is a defect — designed out at the mold.

R-02

A thin human layer, at full strength.

One person carries judgment and taste. Agents carry the rest. The human stays rested enough to be good at it.

R-03

Profitable before pretty. Durable before big.

Revenue is oxygen, not a milestone slide. Unglamorous and alive beats celebrated and burning.

R-04

Built to last. Free, solo.

Building a company that can endure the rapid development of AI.

Ville Ylläsjärvi
Levi, Finnish Lapland.
The founder

“I scaled a company the old way — with headcount, burn, and years I can't get back. The foundry exists so the next founders don't have to choose.

Ville Ylläsjärvi co-founded Haltian and grew it past €19M and a hundred people, after years at Nokia and BMW Designworks. Then he moved the work home to Lapland and rebuilt the model: one human, a working layer of AI agents, and companies shaped to fund a life instead of consuming one. Herman Foundry is the proof-of-work.

Haltian — co-founder, €19M revenue, 100+ people
~1M lines of AI-built code as a non-developer
Iissin Kennel — Finnish Spitz, champion line
Levi, 67°N — where the office hours end at daylight
Interim & fractional AI leadership · One seat

Interim leadership for the era of agents.

Seat: open

Once in a while, Ville takes one seat inside a company that is serious about building with agents — as interim or fractional leader. You get the foundry's playbook applied by the hands that wrote it: agent-native operations, product judgment shaped from Nokia to Haltian scale, and a thin-human-layer organization designed into your team rather than presented on slides.

One company at a time. When the seat is taken, it's taken.

Engagement — interim or fractional, 1–2 days per week
Scope — product, operations or distribution leadership
Base — remote-first from Levi, on-site when it matters
Engagement shapes: Sprint · Fractional · Grow with AI · Interim