Lapland Hotels
Hospitality and customer operations
Worked across reception, sales, trainee, and hotel management substitution roles. Early grounding in service, customer experience, and operational reality.
Ville Ylläsjärvi Timeline
A chronological view of the experience behind Herman Foundry: customer operations, industrial design, Nokia product leadership, Haltian and Thingsee founder roles, board work, IoT growth, and current AI venture building.
Lapland Hotels
Worked across reception, sales, trainee, and hotel management substitution roles. Early grounding in service, customer experience, and operational reality.
BMW Group DesignworksUSA
Worked in the Singapore design studio on conceptual design, building the design foundation that later shaped product and experience leadership.
Kaltio Design
Freelance conceptual design work before moving fully into product and portfolio leadership.
Nokia
Joined Nokia's first Category Management Graduate Program, worked across Beijing, Copenhagen, London, Espoo, and Oulu, and moved through product maker, product planner, portfolio planning, Smart Devices MeeGo, Nokia 603, and Nokia CTO product leadership roles.
Products and programs included Nokia 1202, Nokia 7020, Nokia 603, global smartphone planning, new category concepting, product propositions, software and OS feature definition, accessories, positioning, and go-to-market direction.
Haltian Oy
Co-founded and scaled Haltian from an early hardware-focused team into a global IoT company. Built real products, shipped at scale, and shaped new business across product management, design, marketing, and growth.
Haltian grew from zero to 100+ people and €19M revenue, with work spanning Oura, Thingsee, industrial IoT, and global customer programs.
Haltian Oy
Served over six years on the company board while Haltian transformed from a design house into a company preparing for growth stage.
Thingsee
Built Thingsee from an IoT pioneer brand into a robust and scalable IoT data delivery platform for large-scale deployments around the world.
Thingsee made it faster and easier to build Internet of Things solutions at a fraction of the traditional cost.
Thingsee Oy
Served on the Thingsee board during the company's early product, market, and platform development years.
Haltian Oy
Led Haltian and Thingsee marketing through a high-development period: renewed websites and CMS, moved toward content marketing, planned marketing automation, implemented HubSpot, ran 20+ events, and hired the team.
Reported outcomes included an 8x increase in lead volume, 10x IoT revenue growth, millions of views, and product development services becoming fully booked.
Haltian Oy
Oversaw solution creation for Haltian HITS, bringing a scalable asset tracking product toward market introduction.
Haltian Oy
Led and grew strategic customer accounts during Haltian's IoT growth period.
Grew strategic accounts to €5M+ revenue while working across customer needs, product direction, delivery priorities, and growth opportunities.
Haltian Oy
Led design and customer experience across the late Haltian period, managing the development of end-to-end customer experience and connecting strategic accounts, product reality, delivery quality, and customer outcomes.
This role strengthened the bridge between product leadership, growth, service delivery, and customer value creation.
Herman Foundry
Exploring what one person can build when AI removes traditional scaling constraints. Focus areas include AI product development, content automation, agentic systems, growth engineering, and multi-agent architectures.